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week 1 part 1 - ppc ads - bilal malas

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 Pay-per-click (PPC) advertising is a highly effective digital marketing strategy that allows businesses to place ads on search engines, social media platforms, and other websites. With PPC, advertisers only pay when their ad is clicked, making it a cost-efficient way to drive targeted traffic to their website. This model provides immediate visibility, allowing businesses to reach potential customers who are actively searching for products or services similar to theirs. PPC campaigns can be finely tuned by targeting specific demographics, keywords, and geographic locations, maximizing the return on investment by ensuring the ads are shown to the most relevant audience. However, PPC is just one aspect of a comprehensive digital marketing strategy. Investments should also be directed towards content marketing, which involves creating valuable and relevant content that attracts and engages a target audience. High-quality content not only drives organic traffic through search engine op...
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week 1 part 2 - introduction - bilal malas

 My name is Bilal Malas, 22 years old and from Dubai. I am currently in my last semester and I will graduate in December with a Master's in Business, with a focus on Digital Marketing. My hobbies include playing soccer, video games, and listening to music. I am a real estate agent and a senior field sales consultant for Sunrun, a solar sales company. 
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week 3 - powers of social media and marketing - bilal malas

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 Social media has completely changed the marketing landscape by providing unrivaled access to a large, worldwide audience and facilitating real-time communication between companies and customers. Businesses can use platforms like Facebook, Instagram, and TikTok to reach millions of people with data-driven, targeted advertising. Businesses may interact directly with their customers through social media by using interactive features like polls, live videos, and user-generated content to build trust and loyalty. Social media's instantaneity also helps businesses react swiftly to feedback and trends, resulting in an agile marketing strategy that can change to meet changing customer needs. Moreover, social media provides a level playing field for businesses of all sizes to compete and build brand awareness. Through strategic use of influencers, viral content, and user endorsements, even smaller brands can gain significant visibility without the need for massive budgets. Additionally, so...
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