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Showing posts from September, 2024

week 4 - building a brand using social media marketing - bilal malas

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 Creating value, engaging users, and maintaining consistency are the key components of a strategic social media brand building approach. Establish your mission, values, and unique selling proposition (USP) as the foundation of your brand identity. After it is established, make sure that the same visuals, messaging, and tone are used to represent this identity on all social media channels. Make use of premium, dependable branding components, such as your fonts, colors, and logo. Make a content strategy that speaks to the needs and interests of your target audience in order to draw them in. This strategy should combine instructional, enjoyable, and marketing content to promote relationships and trust. Try experimenting with videos, infographics, and narratives to draw viewers in on social media sites like Facebook, Instagram, LinkedIn, and TikTok that support multimedia content. Success with social media marketing depends on engagement. Engage your audience in conversation by using d...

week 3 - powers of social media and marketing - bilal malas

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 Social media has completely changed the marketing landscape by providing unrivaled access to a large, worldwide audience and facilitating real-time communication between companies and customers. Businesses can use platforms like Facebook, Instagram, and TikTok to reach millions of people with data-driven, targeted advertising. Businesses may interact directly with their customers through social media by using interactive features like polls, live videos, and user-generated content to build trust and loyalty. Social media's instantaneity also helps businesses react swiftly to feedback and trends, resulting in an agile marketing strategy that can change to meet changing customer needs. Moreover, social media provides a level playing field for businesses of all sizes to compete and build brand awareness. Through strategic use of influencers, viral content, and user endorsements, even smaller brands can gain significant visibility without the need for massive budgets. Additionally, so...

week 2 post - the effects

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Artificial Intelligence (AI) is revolutionizing marketing through increased personalization and efficiency. Rapid analysis of large volumes of data, which gives marketers useful insights into customer behavior, is one of the biggest benefits. Businesses are able to deliver highly targeted campaigns thanks to AI-powered tools that can segment audiences, predict trends, and personalize messages at scale. Brands can now produce content that is more deeply resonated with individuals by using algorithms that learn from consumer interactions. This increases engagement and conversion rates. This degree of personalization was unthinkable a few years ago and is assisting businesses in forging closer bonds with their clientele. AI is also automating a number of marketing tasks, giving marketers more time to concentrate on strategy and creativity. Artificial intelligence (AI)-driven tools, like chatbots, automated email marketing, and social media scheduling platforms, are capable of handling rep...